I like that it's crunchy. As far as satisfying my urges for crunching...these are perfect. And, the fact that they don't have much taste goes a long way towards making sure I don't overindulge at snack time. They don't taste bad at all...slight sweetness from the spirals, slight spiciness from the crescents, slight soy sauce taste from the glazed squares, and slight saltiness from the rectangular, light colored ones. But, if you're looking for bold flavors, like some of the other arare style rice snacks out there, these aren't the ones for you. I buy both kinds. These are always in my pantry, for anytime I've got the munchies, but don't really need a lot of extra calories. The other, more bold flavored (and more expensive) ones, I buy for treating myself and others, when I've been especially good on my wheat free diet. By the way, I know soy sauce is made with wheat...but it's been fermented...and that makes all the difference when you're avoiding wheat for the reasons I am (I am not gluten intolerant).
